- Panda Change History
- Google’s Panda Becomes A PenguinPosted 398 days ago
On April 19th last, Google released 3.5, an update to its Panda algorithm. On April 24th, the Penguin flew into town with a charmingly limited repertoire: a broad grin;…
- Google's SSL Change
- Google’s SSL Search Query ChangePosted 465 days ago
Google Panda 2.5.3 – Query Encryption
Right, oh yeah: on Tuesday, October 18th 2011 Google announced that signed-in users (users signed in their Google account) will, by default, be routed…
- Google Algorithm Change History
- Google Panda Change HistoryPosted 487 days ago
Launching fearlessly into a critique of things Google in order to get a grip on the molten lava that is the number of SERP formats growing in number and…
- Did I Mention Panda?
- Did I Mention Panda?Posted 514 days ago
The world economic crisis? Oh, 2011, right, SEO, Panda, big changes.
Panda update in February, combined with the earlier algorithm shift that took place in January. Panda. Yeah, it was…
- Google Freshness Algorithm
- Google Freshness AlgorithmPosted 577 days ago
Ain't nobody dope as me, I'm dressed so fresh so clean.
Google recently announced 'a significant improvement' to its ranking algorithm that will affect about 35 percent of all searches.…
- Google Caffeine
- Google CaffeinePosted 582 days ago
Launched in June 2010 across all data centers, regions, and languages, Google Caffeine was a revamp of Google’s indexing infrastructure – not the same thing as a change to…
- The Provenance of Panda
- The Provenance of PandaPosted 607 days ago
Like all good bandits in the tumbleweed-strewn landscape that is the search engine morphological ecosystem (I'm coming down with a bad case of logorrhea, here, but you get my…
- What is Google Panda
- What is Google Panda?Posted 615 days ago
Google Panda – this is the single biggest change since PageRank – Google has changed more in the last three years than they seem to have done in the…
- What is Google's Farmer Update?
- What is Google’s Farmer Update?Posted 615 days ago
Dr. David Banner: physician; scientist. Searching for a way to tap into the hidden strengths that all humans have. Then an accidental overdose of gamma radiation alters his…
- What is Google PageRank?
- What is Google PageRank?Posted 633 days ago
Google describes PageRank as their measure of 'importance'. Authority, trust, whatever. And the PageRank score – or value – for a web page is just a number, an algorithm.
SEM stands for ‘search engine marketing’ (sometimes shortened to ‘search marketing’, for those of you in a desperate hurry). It is the process of gaining traffic from, or visibility on, search engines.
Search Marketing is an umbrella term that covers two broad areas:
- Gaining traffic through ‘free’ SEO efforts – what we refer to as ‘organic’ or ‘on page’ search
- Gaining traffic through paid search advertising – what we refer to as ‘pay per click’ advertising
Editorial / Organic / Natural Listings: Any good search engine, such as Google or Bing, has editorial or organic or natural listings. These are listings that appear without anyone paying for them. They are provided as a core product of that search engine, in the same way that a newspaper has a core product of writing stories about topics it believes are of interest to its readers, rather than to its advertisers.
Paid Search / CPC / PPC Listings: Search engines also have paid search ads, sometimes referred to as CPC or PPC listings. Those acronyms come from the way advertisers are charged for these ads, on a Cost-Per-Click or Pay-Per-Click basis. If you pay, you get listed. When you stop paying, your listing goes away. Similar to newspapers, these ads typically appear alongside — but separate from — editorial content. They’re also not supposed to influence the editorial coverage (long pause).