Tá mé anSEO!
Now, as anyone with even a smidgin of Irish will tell you (oh for sure), that translates as ‘I’m here’. Well, that’s what SEO means for search engine visibility: you’re telling the search engine ‘I’m here’ so that, when I, or anyone else, searches for your products or services, you’re, eh, there. In the list of search engine results.
Okay, if Irish isn’t you’re thing, Search Engine Optimisation, or SEO, is the process of working your website pages so that they rank well for particular keywords or keyphrases (what we type into the search query box of the search engine) within the organic search results of major search engines, including Google, Yahoo and Bing; it is the process of getting traffic from the ‘free’, ‘organic’, or ‘natural’ listings on search engines.
When I say ‘free’, I mean that paid search, or Pay per Click (PPC), unlike organic search, requires you to pay the search engine for every click sent to your website.
What I don’t mean is that getting relevant rankings in the organic listings is a piece of cake and a nice cup of tea, delivered to your door, like, for free.
With organic listings, getting your web pages visible to search engine users is not a chargeable item by the search engine; it is, however, a chargeable item to you (your time, your expertise) or, if you use an agency like wevolution digital, to me.
Just to clarify that.
All major search engines have such listings, where web pages, web sites and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users – natural SEO is the process of favourably influencing web page relevance.