- Panda Change History
- Google’s Panda Becomes A PenguinPosted 373 days ago
On April 19th last, Google released 3.5, an update to its Panda algorithm. On April 24th, the Penguin flew into town with a charmingly limited repertoire: a broad grin;…
- Google's SSL Change
- Google’s SSL Search Query ChangePosted 440 days ago
Google Panda 2.5.3 – Query Encryption
Right, oh yeah: on Tuesday, October 18th 2011 Google announced that signed-in users (users signed in their Google account) will, by default, be routed…
- Google Algorithm Change History
- Google Panda Change HistoryPosted 462 days ago
Launching fearlessly into a critique of things Google in order to get a grip on the molten lava that is the number of SERP formats growing in number and…
- Did I Mention Panda?
- Did I Mention Panda?Posted 489 days ago
The world economic crisis? Oh, 2011, right, SEO, Panda, big changes.
Panda update in February, combined with the earlier algorithm shift that took place in January. Panda. Yeah, it was…
- Google Freshness Algorithm
- Google Freshness AlgorithmPosted 552 days ago
Ain't nobody dope as me, I'm dressed so fresh so clean.
Google recently announced 'a significant improvement' to its ranking algorithm that will affect about 35 percent of all searches.…
- Google Caffeine
- Google CaffeinePosted 557 days ago
Launched in June 2010 across all data centers, regions, and languages, Google Caffeine was a revamp of Google’s indexing infrastructure – not the same thing as a change to…
- The Provenance of Panda
- The Provenance of PandaPosted 582 days ago
Like all good bandits in the tumbleweed-strewn landscape that is the search engine morphological ecosystem (I'm coming down with a bad case of logorrhea, here, but you get my…
- What is Google Panda
- What is Google Panda?Posted 590 days ago
Google Panda – this is the single biggest change since PageRank – Google has changed more in the last three years than they seem to have done in the…
- What is Google's Farmer Update?
- What is Google’s Farmer Update?Posted 590 days ago
Dr. David Banner: physician; scientist. Searching for a way to tap into the hidden strengths that all humans have. Then an accidental overdose of gamma radiation alters his…
- What is Google PageRank?
- What is Google PageRank?Posted 608 days ago
Google describes PageRank as their measure of 'importance'. Authority, trust, whatever. And the PageRank score – or value – for a web page is just a number, an algorithm.
Regardless of whether you are a small privately held company or a large multi-national corporation, a B-to-B, B-to-C or a Non Profit, email marketing has emerged as the backbone of successful direct marketing strategies for attracting, but much more importantly for retaining customers.
What we’re trying to do here is engage consumers in relevant communications that yield customer insight – actionable data about a consumer’s product needs and interests – that can be leveraged to deliver personalised offers and information that aid the decision-making process.
In plain English, retention: “What we have, we hold.”
Email marketing in not about selling stuff, but about giving your current customer a reason to buy…more. Email is the single most effective tool for guiding the prospect through the consideration and evaluation stages of their next purchase.
The bottom line: email marketing is the backbone of one-to-one marketing and is the most universally adopted, accepted and used tactic for direct marketing.