On April 19th last, Google released 3.5, an update to its Panda algorithm. On April 24th, the Penguin flew into town with a charmingly limited repertoire: a broad grin; a nod of the head, and a catchphrase, “Oh, yes“, delivered with the kindly manner of an elderly relative manoeuvering his calloused feet into a bubbling foot spa.
So let’s take a quick review of the Google updates roadmap before, like, going all Danny DeVito.
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Google Panda 2.5.3 – Query Encryption
Right, oh yeah: on Tuesday, October 18th 2011 Google announced that signed-in users (users signed in their Google account) will, by default, be routed to the SSL version of Google (https://www.google.com). read more
Launching fearlessly into a critique of things Google in order to get a grip on the molten lava that is the number of SERP formats growing in number and complexity – and how to turn that to our advantage – I thought to myself ‘Eh. Whoa. Big picture stuff – where are we with the Google algorithmic Panda thingummy?’
As you would. As in, like, woods and trees. read more
The world economic crisis? Oh, 2011, right, SEO, Panda, big changes.
Panda update in February, combined with the earlier algorithm shift that took place in January. Panda. Yeah, it was big. read more
Ain’t nobody dope as me, I’m dressed so fresh so clean.
Google recently announced ‘a significant improvement’ to its ranking algorithm that will affect about 35 percent of all searches. The goal is to make search results as fresh as possible. Now all we need is the ball, the net and the gameplan. read more
Launched in June 2010 across all data centers, regions, and languages, Google Caffeine was a revamp of Google’s indexing infrastructure – not the same thing as a change to Google’s ranking algorithms. read more
Like all good bandits in the tumbleweed-strewn landscape that is the search engine morphological ecosystem (I’m coming down with a bad case of logorrhea, here, but you get my drift…), Google Panda has iterative ‘form’. read more
Google Panda – this is the single biggest change since PageRank – Google has changed more in the last three years than they seem to have done in the ten years prior.
This signals a fundament change in Google, this is not just business as usual.. read more
Oh dear.
Dr. David Banner: physician; scientist. Searching for a way to tap into the hidden strengths that all humans have. Then an accidental overdose of gamma radiation alters his body chemistry. And now when David Banner grows angry or outraged, a startling metamorphosis occurs. The creature is driven by rage and pursued by an investigative reporter. [Banner:] “Mr. McGee, don’t make me angry. You wouldn’t like me when I’m angry.”
You see where this is going. read more
Google describes PageRank as their measure of ‘importance’. Authority, trust, whatever. And the PageRank score – or value – for a web page is just a number, an algorithm. read more