The world economic crisis? Oh, 2011, right, SEO, Panda, big changes.
Panda update in February, combined with the earlier algorithm shift that took place in January. Panda. Yeah, it was big. read more
The world economic crisis? Oh, 2011, right, SEO, Panda, big changes.
Panda update in February, combined with the earlier algorithm shift that took place in January. Panda. Yeah, it was big. read more
Ain’t nobody dope as me, I’m dressed so fresh so clean.
Google recently announced ‘a significant improvement’ to its ranking algorithm that will affect about 35 percent of all searches. The goal is to make search results as fresh as possible. Now all we need is the ball, the net and the gameplan. read more
Launched in June 2010 across all data centers, regions, and languages, Google Caffeine was a revamp of Google’s indexing infrastructure – not the same thing as a change to Google’s ranking algorithms. read more
Like all good bandits in the tumbleweed-strewn landscape that is the search engine morphological ecosystem (I’m coming down with a bad case of logorrhea, here, but you get my drift…), Google Panda has iterative ‘form’. read more
Oh dear.
Dr. David Banner: physician; scientist. Searching for a way to tap into the hidden strengths that all humans have. Then an accidental overdose of gamma radiation alters his body chemistry. And now when David Banner grows angry or outraged, a startling metamorphosis occurs. The creature is driven by rage and pursued by an investigative reporter. [Banner:] “Mr. McGee, don’t make me angry. You wouldn’t like me when I’m angry.”
You see where this is going. read more
Google describes PageRank as their measure of ‘importance’. Authority, trust, whatever. And the PageRank score – or value – for a web page is just a number, an algorithm. read more
Text snippets – those wee precocious dahlings displayed in the SERPS pulled predominantly from the meta description, or the first sentence in the body copy, or from underneath the kitchen table covered in dog-poo (the neighbour’s, of course) – may find themselves accompanied from time to time by a snippet link (think Supernanny, but without the relentless emphasis on the ‘what makes him do it and how to stop it’ thing going on. And on).
There are two variations of Google snippet links. read more
The meta description tag has so little relative ranking power (to the page title) that we might just as well concentrate on click-through, and in regards to click-through it can be – heck, is – a major factor. read more
Snippet links and sitelinks are the same thing. Although, if you want to split hairs, you could argue that a snippet link is a link that occurs within the snippet itself while a sitelink is a link that is presented to the searcher below the destination url. read more