Google’s Panda Becomes A Penguin

On April 19th last, Google released 3.5, an update to its Panda algorithm. On April 24th, the Penguin flew into town with a charmingly limited repertoire: a broad grin; a nod of the head, and a catchphrase, "Oh, yes", delivered with the kindly manner of an elderly relative manoeuvering his calloused feet into a bubbling… Read More

Google’s SSL Search Query Change

Google now uses an SSL-encrypted experience for anyone who uses the homepage while logged in as a Google user. As a result of this change and how the web works, Google no longer passes search referral data to the destination website when a logged-in User clicks on a search result.

Google Panda Change History

Launching fearlessly into a critique of things Google in order to get a grip on the molten lava that is the number of SERP formats growing in number and complexity – and how to turn that to our advantage – I thought to myself 'Eh. Whoa. Big picture stuff – where are we with the… Read More

Did I Mention Panda?

The world economic crisis? Oh, 2011, right, SEO, Panda, big changes.

Panda. Yeah, it was big.

Google Freshness Algorithm

Ain't nobody dope as me, I'm dressed so fresh so clean. Google recently announced 'a significant improvement' to its ranking algorithm that will affect about 35 percent of all searches. The goal is to make search results as fresh as possible. Now all we need is the ball, the net and the gameplan. "We completed… Read More

Google Caffeine

Launched in June 2010 across all data centers, regions, and languages, Google Caffeine was a revamp of Google’s indexing infrastructure – not the same thing as a change to Google’s ranking algorithms.  The Google blog called it a “whole new web indexing system” that’s “more than 50 percent fresher than our last index and it’s… Read More

The Provenance of Panda

Like all good bandits in the tumbleweed-strewn landscape that is the search engine morphological ecosystem (I'm coming down with a bad case of logorrhea, here, but you get my drift...), Google Panda has iterative 'form'. Previous Panda Updates Here’s the Panda update schedule so far, as confirmed by Google: Panda Update 1.0: Feb. 24, 2011… Read More

What is Google Panda?

Google Panda – this is the single biggest change since PageRank – Google has changed more in the last three years than they seem to have done in the ten years prior. This signals a fundament change in Google, this is not just business as usual.. The Panda update is just not a normal update… Read More

What is Google’s Farmer Update?

Oh dear. Dr. David Banner: physician; scientist. Searching for a way to tap into the hidden strengths that all humans have. Then an accidental overdose of gamma radiation alters his body chemistry. And now when David Banner grows angry or outraged, a startling metamorphosis occurs. The creature is driven by rage and pursued by an… Read More

What is Google PageRank?

Google describes PageRank as their measure of 'importance'. Authority, trust, whatever. And the PageRank score – or value – for a web page is just a number, an algorithm. To the search engines, links pointing to your site are an indication that your content is valuable and  important. So, as you build links and your… Read More

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